What is Blue Beauty?

Blue Beauty means effective ocean-based skincare + sustainable practices + responsible sourcing + preserving marine ecosystems.

Why is blue beauty important to Cold Current Kelp?  Most seaweed skincare products sold in the U.S. use imported, untraceable or wild harvested seaweed.  Some use yellow and blue dyes to create an artificial seaweed-green color.

Our kelp is grown not just sustainably, but regeneratively – it actually promotes marine health – in local Maine waters.  The kelp used in every Cold Current Kelp product is traceable down to the latitude and longitude coordinates off the coast of Maine.  We perform heavy metal and other safety testing. Our products are dye-free and are an earthy green in color reflecting kelp’s naturally-occurring pigments that play a key role in skincare.

Our team takes a science-based, environmentally friendly approach to skincare product development, including:

• Researching drying and handling methods to preserve kelp’s bioactive compounds
• Adopting an extraction method to obtain desirable compounds from our kelp without residual chemicals
• Using patented ultraviolet bottles that block the full spectrum of light, allowing only UV-A / Infrared to penetrate the glass.  This preserves nutrients and extends shelf life.
• Using beautiful, recyclable packaging and shipping materials that incorporate simple cardboard and kelp; no plastic bubble wrap.